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Piet Zwart Institute - Research organisation - Rotterdam (NL)

  • Piet Zwart Institute
  • Piet Zwart Institute
  • Piet Zwart Institute

HOW DOES THIS EXPERT & SUPPLIER CONTRIBUTES TO A GREAT SHOP?

Retail Design is complex as the designer needs to have insight in the client, the consumer and the environment with their technological, ecological and social-cultural aspects and they must have insight in the commercial aspects of the retail field. Retail Design is challenging as the developments within retail are changing at a quick pace. The life cycle of a retail interior is steadily decreasing due to trends in fashion and technological and ecological developments. And the consumer is also changing as they are no longer product buyers but they have become people with desires, feelings and expectations. They want an experience and this experience has become the primary issue in the world of retail. And it is the retail designers’ task to relate to and to develop this experience through visual, spatial and communicative expression. Communication is the force underlying and surrounding the retail space.

Blaak 10
3011 TA Rotterdam
Netherlands
pzwart.wdka.nl
updated: 11/2011

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