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Fashion Like - DDB Brasil - Marketing services

  • Fashion Like
  • Fashion Like

HOW DOES THIS MATERIAL & PRODUCT CONTRIBUTES TO A GREAT SHOP

The action "Fashion Like", created by DDB Brasil, takes the digital world to the physical world at C&A's flagship store at the Iguatemi Mall, in São Paulo. A preview displaying 10 pieces of the new collection is available on a special tab, with a "like" button on every piece. During the entire past week, web surfers were able to give their opinion on the collection, by choosing which piece they like the most. On Saturday, April 21st, all pieces were displayed at C&A's flagship store at the Iguatemi Mall, on special hangers with a display showing how many "likes" the piece has. The collection is still being voted on the fanpage, and each "like" increases the number on the hanger, in real time.

 

EXPERTS & SUPPLIERS RELATED TO THIS MATERIAL & PRODUCT

cargocollective.com/...
updated: 06/2012

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