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What is a flagship store? - Glossary - Barbara Farfan

HEADLINE

When applied to a particular retail store, the designation of "flagship" is given to a retailer's primary location, a store in a prominent location, a chain's largest store, the store that holds or sells the highest volume of merchandise, a retailer's most well-known location, a chain's first retail outlet, or the store location in a chain which carries the most high-priced merchandise catering to the most upscale customers.

editor: About.com
article - English
link to original source
published: 11/2011
updated: 10/2011

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