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What consumers want? - Shopper insights - Joseph Pine

HEADLINE

Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.

editor: TED
video - English
link to original source
published: 02/2004
updated: 11/2011

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