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The secrets of ‘showrooming’ - Shopper insights - Kellogg - School of Management


According to Kellogg Shopper Index survey, many showrooming shoppers are not driven there by price alone, but by an unsatisfactory in-store experience.

editor: Kellogg - School of Management
article - English
link to original source
published: 11/2012
updated: 01/2013

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