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The Retail Experience Roadmap - Shopping experience - C. B. Whittemore


What serves as your retail experience roadmap? Three resources ground me when I think about the retail experience: Paco Underhill’s "Why We Buy, " Raymond R. Burke’s "10 Principles of Retail Shoppability," and Pamela Danziger’s "Shopping".

editor: Simple Marketing Now
blog post - English
link to original source
published: 06/2009
updated: 11/2011

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