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Retail design, experience economy and the greying population - Shopper insights - Ann Petermans, e.a.

HEADLINE

The present parameters for inducing memorable experiences are authenticity and originality. Design of retail environments should be directed towards values and creating appropriate ‘atmospheres’, since experiences are the new source for value creation for customers.

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editor: PHL University College
research report - English
link to original source
published: 04/2009
updated: 07/2012

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