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The paradox of choice - Shopping experience - Barry Schwartz

HEADLINE

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

editor: TED
video - English
link to original source
published: 07/2005
updated: 11/2011

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