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Musical fitting room - Fitting room - DDB Social Creativity

HEADLINE

To promote Starhub's online music store, DDB Group Singapore found a whole new way to combine music and fashion through RFID technology. The youth define themselves by the type of music they listen to and by the clothes they wear. Taking that insight, DDB combined music and fashion. Two powerful forms of self-expression for the youth in oder to creat a hyper personalised experience.

video - English
link to original source
published: 06/2011
updated: 10/2011

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