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Measuring emotions in customer experiences in retail store environments - Retail design - Ann Petermans, e.a.

HEADLINE

Since economy and marketing are shifting from a goods to a service dominant logic, creating and directing memorable customer experiences in retail store environments has become a valuable differentiation strategy. The purpose of this research paper is to contribute by investigating the applicability of two verbal and one visual self-report emotion measurement instrument for measuring emotions in customer experiences in retail stores

editor: PHL University College
research report - English
link to original source
published: 01/2012
updated: 04/2012

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