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IKEA's Manland, a day-care for husbands and boyfriends - Shopability - Springwise

HEADLINE

Shoppers at IKEA may already be familiar with Småland, the company’s free, supervised in-store play area for kids that lets parents shop in peace. Now, recognizing that many men dislike shopping just as much as kids do, an Australian IKEA store tested out last year the idea of having a similar “play space” for weary husbands and boyfriends.

editor: Springwise
article - English
link to original source
published: 09/2011
updated: 02/2012

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