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Greeters at Albert Heijn - Customer retention - Juri Ket

HEADLINE

After testing a pilot, Albert Heijn plans to introduce greeters in all its big sized locations, they will guide customers to specific products and promotional offers. This is a common practice in north america and adds a human and personal touch to the supermarket. According to CF Retail hiring the right greeters' profile will be a critical factor to succeed with this new strategy.

editor: Distrifood
article - Dutch
link to original source
published: 01/2012
updated: 02/2012

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