You are here

Developing a framework for understanding authentic retail settings - Retail design - Bie Plevoets, e.a.

HEADLINE

In the current experience economy, some retailers and retail designers aim at triggering customer experiences by associating the retail store's design with "authenticity". In this paper, we look at theories developed in marketing and philosophy to investigate how authentic retail settings be can situated in relation to the current experience economy.

MATERIALS & PRODUCTS RELATED TO THIS ARTICLE & REPORT

editor: PHL University College
research report - English
link to original source
published: 01/2012
updated: 06/2012

VIEW MORE ARTICLES & REPORTS ABOUT: Experience shopping

EXPERTS & SUPPLIERS LINKED TO THIS

© Retail Square 2010-2015