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Be more than a store - Strategy - Pat Pape


Differentiation provides retailers a way to compete against the low-cost provider in the marketplace. For differentiation to be truly effective, it needs to be unique to the broader market — more than just convenience, valued by target consumer segments and relevant to a large population base.

editor: NACS Magazine
article - English
link to original source
published: 09/2011
updated: 11/2011

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