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Articles & reports - Overview


What serves as your retail experience roadmap? Three resources ground me when I think about the retail experience: Paco Underhill’s "Why We Buy, " Raymond R. Burke’s "10 Principles of...

editor: C. B. Whittemore
subject: Shopping experience
blog post - English
published: 06/2009

The Schnucks store provides an expanded fresh and prepared food experience that pushes the concept of a one-stop shopping destination to that of “a destination of special shops.

editor: Jenny S. Rebholz
subject: Shopability
article - English
published: 03/2010

Raymond Burke’s research on shoppability reveals valuable insights about how people shop, helping retailers increase sales and improve customer satisfaction.

editor: Raymond R. Burke
subject: Shopability
research report - English
published: 01/2005

Maybe they are in a rush… or looking for the best value among comparable products… or just trying to make a good decision, but customers appreciate stores that help them find what they need.

editor: Christine Moynihan
subject: Shopability
article - English
published: 03/2011

How is EDF dealing with the key issue of evolving customer relationship and changing his energy behavior. A sincere desire to be in tune with the air of time they developed a new store concept Bleu...

editor: Christian de Rivière
subject: Retail design
article - French
published: 05/2011

This research report “Being good enough is no longer good enough” explores the increasing demands of consumers. Educated by increasingly sophisticated online propositions such as Amazon and the...

editor: OC&C
subject: Strategy
research report - English
published: 01/2010

BNP Paribas, Foncier Home, EDF Blue Sky and the Post Office opened their new concept stores. A new generation of consumer spaces that reinvent the experience of the customer relationship.

editor: Amelle Nebia
subject: Shopping experience
article - French
published: 03/2011

As you exit the tube station the first thing you see is the high street, which has the most eclectic range of shop front displays I’ve ever seen. The creativity and uniqueness exhibited down this one...

editor: Lauren
subject: Storefront
blog post - English
published: 07/2011

Emily Webber gets around London on a green vintage Vespa and owns at least 35 pairs of sunglasses. As she travels, she takes photos. The title of her blog gives you a clue about her chosen subject...

editor: Emily Webber
subject: Storefront
blog post - English
published: 11/2011

Projection windows are changing the face of retail shopfronts as we know it and converting bleak and dismal local storefronts into alive and interactive window projection displays.

editor: Screen Solutions International
subject: Signage
advertorial - English
published: 11/2011

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