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Articles & reports - Overview


This research paper aims to explore the concept of tacit knowledge and its particular value for interior architecture, and then, to present the results of in-depth interviews with interiorarchitects...

editor: Ann Petermans, e.a.
subject: Retail design
research report - English
published: 10/2011

In the current experience economy, some retailers and retail designers aim at triggering customer experiences by associating the retail store's design with "authenticity". In this...

editor: Bie Plevoets, e.a.
subject: Retail design
research report - English
published: 01/2012

Since economy and marketing are shifting from a goods to a service dominant logic, creating and directing memorable customer experiences in retail store environments has become a valuable...

editor: Ann Petermans, e.a.
subject: Retail design
research report - English
published: 01/2012

Japan wants to launch Japan-inspired fashion shopping districts around the world. This is part of the Cool Japan program aiming to promote the Japanese culture across borders.

editor: Katrin Swartenbroux
subject: City Planning
article - Dutch
published: 03/2012

FMCG companies are moving more and more their communication towatds these Web players.

editor: Cécile Prudhomme
subject: Strategic branding
article - French
published: 02/2012

PayPal Internet is launching a system to pay for purchases in store over the phone. This process, called "PayPal Here" designed primarily for small business, works with software and a...

editor: Le Monde
subject: Shopability
article - French
published: 03/2012

8ta’s whispering windows use through-glass touch technology to allow customers to browse a store’s catalogue after hours.

editor: Springwise
subject: Shopping experience
article - English
published: 10/2011

A well-chosen lighting can keep customers longer in the shop and make them come back more frequently. The Provinciale Hogeschool Limburg (PHL) researches with their laboratory for practical...

editor: PHL
subject: Retail design
advertorial - Dutch
published: 01/2010

The approach taken by the popular media to interior architecture and retail design is usually based on aesthetics. Thus the need for research into retail design is not a foregone conclusion. What...

editor: Katelijn Quartier
subject: Retail design
article - English
published: 12/2009

There's nothing better than curling up with a good book, but when you've got a spectacular space to take in all that prose, the experience can be just as enlightening as the words on your...

editor: Diane Pham
subject: Retail design
article - English
published: 02/2012

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