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Shopper insights - Overview


According to Kellogg Shopper Index survey, many showrooming shoppers are not driven there by price alone, but by an unsatisfactory in-store experience.

editor: Kellogg - School of Management
subject: Shopper insights
article - English
published: 11/2012

The present parameters for inducing memorable experiences are authenticity and originality. Design of retail environments should be directed towards values and creating appropriate ‘atmospheres’,...

editor: Ann Petermans, e.a.
subject: Shopper insights
research report - English
published: 04/2009

We’re at a point where online, shared interest communities and advancements in mobile, real-time and location-aware technologies have created a perfect storm for sharing in the physical world.

editor: Lisa Gansky
subject: Shopper insights
video - English
published: 01/2011

Uniiverse is an online community marketplace for services and activities. It enables users to share their interests, resources, time, space, skills, and knowledge in real life - for free, or to make...

editor: Uniiverse
subject: Shopper insights
video - English
published: 01/2012

According to a national consumer study, not only did a 60 percent of overall respondents find the concept of sharing appealing, but a full 71 percent of those who have used shareable products expect...

editor: Campbell Mithun
subject: Shopper insights
research report - English
published: 02/2012

The modern journey of Turkish consumers. The traditional mom-and-pop grocery store is being displaced by modern trade. What’s driving this change—and what’s next?

editor: M Karabon & A Sukharevsky
subject: Shopper insights
article - English
published: 12/2011

Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a...

editor: Joseph Pine
subject: Shopper insights
video - English
published: 02/2004

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