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Shopability - Overview


Raymond Burke’s research on shoppability reveals valuable insights about how people shop, helping retailers increase sales and improve customer satisfaction.

editor: Raymond R. Burke
subject: Shopability
research report - English
published: 01/2005

Maybe they are in a rush… or looking for the best value among comparable products… or just trying to make a good decision, but customers appreciate stores that help them find what they need.

editor: Christine Moynihan
subject: Shopability
article - English
published: 03/2011

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