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Strategic branding - Overview


The concept of Pop-Up Store is now transforming into a viable strategy that has a life beyond the holiday season rush.

editor: David E. Berliner
subject: Strategic branding
article - English
published: 01/2011

FMCG companies are moving more and more their communication towatds these Web players.

editor: Cécile Prudhomme
subject: Strategic branding
article - French
published: 02/2012

Does your store stand for something customers can identify with – and just as easily identify? An investment in your store’s branding efforts may be just the thing to boost awareness, drive traffic...

editor: Martin Roberts
subject: Strategic branding
article - English
published: 10/2006

Le Pain Quotidien serves simple, elegant boulangerie fare made with organic ingredients whenever possible: breakfast, tartines, pastries and handmade organic bread & many vegan and vegetarian...

editor: Le Pain Quotidien
subject: Strategic branding
video - English
published: 04/2010

Establishing and communicating a brand may be harder for multibrand retailers than for their single-brand counterparts, but brand building is essential for both.

editor: T. A. Henderson and E. A. Mihas
subject: Strategic branding
article - English
published: 08/2000

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